What We DoFirst and most importantly, we listen to your needs, get to know you and your products, and design research that addresses your marketing concerns. We want to ensure that our research is relevant and actionable, and solves your business issues. We believe that the use of cutting edge technology simplifies the research process, saving our clients time and money. Our specialty is Virtual Store Simulation Research. Where most market research collects opinions and attitudes, or gathers behavior through observation or sales data, our proven technology allows us to capture both attitudinal and actual behavior and actions. Our Virtual Store allows for in context interactions between your customers and your products which often reveal solutions that isolated product tests would not. Virtual Store Research Our immersive, web-based, 3-D modeling system creates a customized virtual environment to walk consumers through a virtual store as if they were actually shopping. Shoppers can pick up a product off a shelf, read the labels and add it to their shopping basket. Upon check out, individuals are asked to complete a brief survey to capture attitudinal responses. Using this platform, we can quickly provide our clients with data-driven analytics to help them make key decisions on product placement, pricing, promotion, banding, display design and store layout.
Our Virtual Store:
Simply put, In Context Solutions provides the most realistic, dynamic and scalable shopping research platform on the market which can help our clients make high impact decisions about marketing their products where it matters most - at the point of sale - delivered in weeks instead of months and costing significantly less than other traditional research methods. To see a demo of our Virtual Store, email info at InContextSolutions dot net or call us at 312.674.4755. |
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Just some of the research we can do with our Virtual Store:
